Development of a new website for New Economy Manchester Marketing Manchester

The Brief

The aim of the project was to focus on the work that New Economy did within Greater Manchester and build a website from scratch. Marketing Manchester required sections within the site to include events and networking, reports and publications, a section for members, as well as promoting news which affected residents and businesses in Greater Manchester. The two most important elements of the brief were user journey/experience and their ability to navigate the great amount of information on the site and integration with their own systems.

Our Response

We created the New Economy website to be the research and event hub for Greater Manchester at the time of developing it. By holding creative sessions with different stakeholders and organisations who had a vested ineptest in how the site was designed, all of whom were part of the Greater Manchester Combined Authority, we were able to get a full understanding of exactly what was needed and the different aims and objectives that needed fulfilling. Following this, we created a variety of designs and requested feedback from stakeholders who were involved in the original sessions. By involving the different stakeholders, even though at times there were conflicting priorities, we were able to take into consideration several diverse needs and wants for the site and aimed to build these into the website.

The Outcome

At the time of go live there was a huge amount of content on the site and more content was continuously being produced and uploaded to the site by the site administrators. We again used the latest version (at the time) of Umbraco to give the users as much control as possible as we were aware information and data was being uploaded to the site on a regular basis. We designed and built the website so that users can easily find what they are looking for (within 2 clicks) and did this using simple yet effective filtering and categorisation of information. As the site was primarily a resource repository with a lot of resources, the aim was to ensure that the user can simply find the relevant area of the website for them, in as little time as possible and we felt we achieved this.

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