Nicholas Hall & Company wanted to attract additional subscribers and add value to existing subscribers of their global publications package. They aimed to do this by offering a desktop and mobile statistics ‘dashboard’ for executives in the ‘Over the Counter’ (OTC) sector of the pharmaceutical industry.
‘OTC Dashboard’ had to take into account multiple uses for different users, such as customisable features, huge amounts of figures and statistics, and the manipulation of data dependent on numerous factors i.e. geographical, date related, brand specific, etc.
By fully understanding the data that would be stored and presented on the site, we were able to create a bespoke system that was visually appealing, as well as being data focussed.
Dashboard users access content on a daily basis to make sure they are up-to-date with the key OTC trends and it is a first port of call for executives when creating certain reports and presentations, or when put ‘on the spot’ in a meeting (fast access to data and trends).