Growing Recovery in Derbyshire with Derbyshire Council

The Brief

Derbyshire County Council required a full redesign of an existing website for Substance Misuse Recovery projects in and around Derbyshire. They identified their existing website was not a good user experience, did not present information in the best way or have any way for users to contact the Council about the recovery projects. The brief included rebranding, partial migration of content as well as addition of new content, building and integrating a Content Management System, together with generating new and returning traffic to the site.

Our Response

We worked collaboratively with the client to understand their overall aims and the look and feel they wanted to achieve; presenting and amending a number of designs as well as advising on the best layout of the site for a positive UI and UX, based on user journey planning. The designs were shared with several groups of service users prior to the site being built, to collate as much user feedback as possible. As the main function of the site is to provide relevant information to users on recovery projects/groups throughout Derbyshire, we developed search functions to enable a user to find the most relevant groups/projects to them, based on their location or content of the project/group.

The Outcome

It was vital to make the site engaging yet realistic to the user, to capture and maintain their interest to use the site. The brief required us to represent Derbyshire and its many areas, as well as representing the user group in a positive and accurate light. We feel that this was achieved. This contract is a great example demonstrating our excellent track record of working within the public sector, a sector we have worked with over the last 25 years.