RNLI Shorething

Royal National Lifeboat Institute

http://www.rnli.org.uk/Shorething/

Brief

To increase young people and adults’ awareness of the role of the RNLI and the work they do throughout the UK.

Solution

We developed the Shorething website to provide the educational arm of the RNLI. We divided the site into three areas; young people, adults and teachers and volunteers. We made sure the important safety messages and information for each area were easily accessible, including fun games and activities which young people could access at home as well as at school. For the busy professionals we developed a range of teaching resources to complement those the RNLI already had.