Drinking with Charlie

Bolton Drugs and Alcohol Team

http://www.drinkingwithcharlie.co.uk/

Brief

To educate the people of Bolton about the dangers of drinking alcohol and taking cocaine together. The website must also be an outlet for people to discuss their feeling and behaviour and a directory to show where help can be found.

Solution

A website called Drinking with Charlie. The subject was simplified by using characters and animation to bring the heavy topic to life. The website has information about what happens to the body when the two are mixed together, the dangers and where to find help. User's opinions can be aired in the forum and FAQs can be addressed and posted. Drinking with Charlie received press coverage and was celebrated for promoting such a challenging subject in a way people can understand.