Shine
Client:
The Health Foundation
WHAT OUR CLIENT SAYS
“Having worked with d2 Digital by Design for some months now I have learned that it is possible to build strong and mutually beneficial partnerships with the private sector. Partnership working around the Bolton Alcohol Relapse Prevention project has brought many challenges but all have been overcome in a positive and good humoured manner. There is drive, commitment, a will to succeed and, most importantly, the desire to improve services for people with alcohol problems.”
Debra Malone, Consultant in Public Health Bolton NHS
AIM
As part of the Shine 2011 project d2 Digital won a grant of £75,000 to trial a new Alcohol Relapse Prevention Programme in conjunction with the Bolton Community Alcohol Team.
HOW WE RESPONDED
The Alcohol Relapse Prevention Programme provides an immediate support system to people completing alcohol detoxification in the Bolton area. D2 implemented a pilot programme incorporating behaviour change theory and persuasive technologies. Mobile technology is the primary means of engagement being tested in this study, however a bespoke web based system has also been developed for professionals involved in the pilot, for ease of use, data gathering, reporting and monitoring.
The programme is tailored to the personal needs of each participant as identified during meetings with care workers whilst still undergoing detoxification treatment. It exploits the effectiveness and immediacy of SMS messaging to help encourage users to engage with the aftercare programmes. The process is designed to meet the client’s needs allowing them to receive additional long term support that is crucial in prevention of relapse.