Drinking With Charlie
Client:
Bolton Council
WHAT OUR CLIENT SAYS
“Excellent communications during the design phase of a campaign, consistent level of service and always willing to make themselves available for further development work.”
Vicki Gould – Project Manager – Bolton Council 2010
http://www.drinkingwithcharlie.co.uk
AIM
Bolton Council approached d2 Digital to create a resource that would educate young people on the dangers of mixing alcohol with cocaine.
HOW WE RESPONDED
Using years of experience in the alcohol and drug field, d2 Digital created Drinking with Charlie, a resource that explains the effects of mixing cocaine and alcohol. It educates on what could happen to the body as well as informs where to go to find help.
There is also a forum section on the site where young people can air their views on this topic and get help and advice from other users of the site who are in a similar situation to them. Drinking with Charlie also contains an interactive calculator allowing users to track how much they are spending on drink and drugs.
d2 Digital’s technical and design capabilities have allowed them to execute this project effectively using animation and fun characters, without undermining the seriousness of the topic. This site is bright and grabs attention and gets across important health and harm reduction messages.