Co-Operatives Fortnight
Client:
Co-operatives UK
WHAT OUR CLIENT SAYS
“d2 Digital’s expertise in social media marketing and web analytics played a major role in the success of the C14 campaign. The team were professional, supportive and always keen to share their knowledge and experience. We are now ready to hit the ground running with this year’s campaign. Bring it on!”
Linzi Nedosztko – Communications @ Co-operatives UK 2011
http://www.uk.coop/yourstoshare
AIM
Recognising the influence of social media, Co-operatives UK contacted d2 Digital to create an effective social media strategy for the Co-operative Fortnight.
HOW WE RESPONDED
d2 Digital carried out a full audit of the clients current social media and SEO strategy. This provided a benchmark against which to measure the impact of the new strategy.
A period of research and client consultation followed the audit and a strategy was developed that included the integration of a blog, Twitter, Facebook and You Tube. An e-newsletter template and a Facebook badge were also created. All features were designed for ease of use and the ability to engage with greater numbers.