Google Analytics Extends Its Reach to Silverlight

POSTED BY Jon 14:51 17/03/10

Google Analytics has fast become one of the most popular site statistics tools.  Gathered detailed data about a users stay on a site and providing a set a tools and APIs to record data in greater detail such as ecommerce, internal site searches, custom events and custom variables for more advanced segmentation.

The exposure of these tools through the APIs has allowed third parties to develop system to enable Analytics tracking in other media such as Flash/Flex.  This tool allows a developer to code their flash application to send tracking data to Google, this works for flash embedded on site that the developer owns as well as adverts that will appear on multiple sites.

Along with the flash tracking developments it has now become possible to track a mobile application on an Android and Apple device.

Now it has been announced that tracking with Analytics can be performed within Silverlight with the aid of Microsoft Silverlight Analytics Framework.  This tools does not just allow Analytics tracking, it supports a whole range of statistics tools.

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GOOGLE SILVERLIGHT MICROSOFT ANALYTICS

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