IMOKTA
The brief -
To target young people with harm prevention messages in the Bolton area, particularly around personal safety, sexual health, drug and alcohol use.
Project Overview
The brand and main communication messages are built around a central theme of empowering young people to make their own personal health and safety choices. IMOKTA allows young people to identify with the brand and shows them how to make positive choices by focusing on what they can say in order to look after themselves and reduce potentially harmful situations.
The brand itself is very 'youth' oriented and contains an essential message about self-esteem and personal health. The idea of focusing on ‘ownership’ of personal health and safety is crucial!